Attaining these goals is difficult enough for any company in a shifting economic environment no matter how much prosperity they have achieved in the past. But athletes and celebrities, the heroes of our time, the most recognizable luminaries of our day, give a company a name and a face - they give customers something to remember you by.
| 01. Johnson, Shawn | Olympics |
| 02. Elway, John | Football |
| 03. Jenner, Bruce | Olympics |
| 04. Bayless, Rick | Chefs |
| 05. Greenberg, Mike | Hosts |
| 06. Golic, Mike | Broadcasters |
| 07. Bettis, Jerome | Football |
| 08. Scott, Willard | Broadcasters |
| 09. Faulk, Marshall | Football |
| 10. Dawson, Andre | Baseball |
| 11. Simmons, Gail | Chefs |
| 12. Wallace, Rusty | NASCAR |
| 13. Manthrone, Geoff | Chefs |
| 14. Heffron, John | Comedians |
| 15. Cowher, Bill | Football |
| 16. Oosterhuis, Peter | Golf |
| 17. Folse, John | Chefs |
| 18. Moon, Warren | Football |
| 19. Boeheim, Jim | Coaches |

